Ethiopia, the second most populous country in Africa with 132 million people, is strategically located in the Horn of Africa, bordering six countries and serving as a gateway to African, Asian, and Middle Eastern markets. With Addis Ababa as Africa’s diplomatic and economic hub, Ethiopia offers 1.1 million sq. km of diverse natural landscapes and unparalleled air connectivity through Ethiopian Airlines. The government is actively promoting tourism investment through incentives such as tax holidays, duty-free imports, and location-based benefits, making Ethiopia a prime destination for sustainable and profitable ventures. Key opportunities include: Accommodation: Luxury hotels, eco-lodges, and budget stays in cities like Addis Ababa, Hawassa, Bahir Dar & Gondar MICE Tourism: Convention centers, business hotels, and hybrid event facilities Digital Tourism: ICT, smart tourism platforms, and digital payment systems Special Interest Tourism: Ecotourism, cultural and adventure tourism (e.g., Gorgora, Wonchi projects) Tour Operations & Experiences: Community-based tourism, heritage tours, and geotourism packages Training & Marketing: Vocational training, event management programs, and digital promotion Investment Incentives: Duty-free privileges, up to 5 years tax holidays, expansion profit exemptions, and 30% tax deductions for projects in underdeveloped regions