Location: Horn of Africa; borders Sudan, Somalia, Djibouti, Eritrea, Kenya & South Sudan Capital: Addis Ababa – Africa’s diplomatic & economic hub Area: 1.1 million sq km of diverse natural landscapes Population: 132 million (2nd largest in Africa) Currency: Ethiopian Birr (ETB) Strategic Advantage: Strong air connectivity, access to African, Asian & Middle Eastern markets Key Tourism Investment Opportunities Accommodation: Luxury hotels, eco-lodges, budget stays in cities like Addis Ababa, Hawassa, Bahir Dar & Gondar MICE Tourism: Convention centers, business hotels, hybrid events Digital Tourism: ICT, digital payment systems & smart tourism platforms Special Interest Tourism: Ecotourism, cultural & adventure tourism (e.g., Gorgora, Wonchi projects) Tour Operations & Experiences: Community-based tourism, heritage tours, geotourism Training & Marketing: Vocational training, event management, digital promotion Investment Incentives Duty-Free: Vehicles, construction, and operational materials for tourism projects Tax Holidays: Up to 5 years for star-rated new hotels, lodges, and resorts Expansion Incentives: Income tax exemptions on expansion profits Location-Based Tax Benefits: 30% tax deduction for investments in remote/underdeveloped areas